Tausi Insider

Opinions expressed by Entrepreneur contributors are their own. As I entered my 20s at the beginning of 2021, I decided to move out of my parents' house. I wanted to start fresh socially and move somewhere far away from home. Fast-forward six months, and I've successfully moved from Atlanta, Georgia to Provo, Utah. When I arrived in Provo, I had no friends. Even though there are two significant universities down the street, I realized that I had to put myself out there and meet new people. To do this, I set a goal to meet two new people a day. Not only did this allow me to make new friends, but I naturally crossed paths with people I was compatible with. Some of these people, I asked out on dates. Keep in mind, while I was growing up, I never went on any dates — so I had no dating experience. But after meeting two new people a day, not only did I start going on dates, but as a byproduct, I ended up improving my sales skills by accident. Here are three imp...

Opinions expressed by Entrepreneur contributors are their own. It's your employees' job to motivate buyers, but employees similarly need the right tools to succeed. In today's competitive environment, a well-written value proposition fills that need. What is your value proposition? A value proposition isn't just useless information about your company, products or services. It's a statement about what outcomes a person or group can expect when working with your company. A company's value proposition is at the core of its business model. It's a promise the organization makes to its customers regarding the value of its products and/or services. A value proposition should be simple, but powerful and clear. A compelling value proposition strategically examines the factors that influence customer focus, and overall business ambition and sets expectations. It serves both your customers and employees by setting up their expectations. Guiding ...

Opinions expressed by Entrepreneur contributors are their own. Do you feel like the holiday season is getting longer and longer each year? You are not wrong. This year's holiday deals have started earlier than ever, and while inflation and supply chain issues are to blame for the record-breaking dates this year (think early October), the early bird has always gotten the worm. For this year, we're going to assume you have a few things in place: a website, some products and an "x" number of customers that you wish to grow to "y." Having spent the last decade immersed in the world of marketing and ecommerce, I've identified 13 key areas to invest in right now that can generate the best ROI for your ecommerce businesses in preparation for a holiday frenzy. Related: 3 Predictions and Tips for Attracting Customers This Holiday Season 1. Optimize your website speed The faster your website loads, the happier your customer will be. And ju...

Opinions expressed by Entrepreneur contributors are their own. There may still be a prolonged supply chain shortage, but there are plenty of holiday tips and tricks for ecommerce brands to win this time of year. More often than not, most tips floating around tend to focus on different types of acquisition strategies to get consumers to your site. However, I'm here today to offer up one overlooked piece of advice: look to your most loyal customers to reach your goals. Your most loyal customers will be turning to you during the holidays, and you should be doing the same for them as a merchant. Remove any friction while creating new opportunities for your loyal customers to share their favorite products with friends and family. With everyone in the spirit of giving, there is no better time to promote, package and offer products as gifts. A great way to flip your marketing funnel and build from your most loyal customer base, we've seen brands executing this ...

Opinions expressed by Entrepreneur contributors are their own. We're in the last month of 2022, and not only are we entering a new year, but we're entering a recession that's hurting real estate sales across the country. As many other authors and I discussed in previous articles, virtual tours help real estate agents sell more properties, but that's not up for debate. But we've found a neat little hack you can do with your real estate content to get free exposure and more eyeballs on your listings to get more sales. It's all through a process called "geotagging." Never heard of this term before? Don't worry; let's learn about how to implement it into your content. What is geotagging? Geotagging is a technical search engine optimization term used to help rank local content higher on search engines through the exact coordinates of a real estate listing and the type of real estate property. Many business owners implement t...

Opinions expressed by Entrepreneur contributors are their own. Tumultuous times have a way of altering our approach to many things — especially the decision-making process. Organizations with decades of internal processes built around how to make critical decisions were challenged to change radically during the global health crisis, as the norm has seemed to change nearly every month. And if those decisions involve purchases, it just complicates matters further. As economic and societal uncertainty continues to loom, some businesses are asking realistically, how much money could be allocated to any investment at this time. Is any investment a wise appropriation of funds? Small businesses can certainly attest to this fear, with an UpCity survey finding that 57% cut their spending during the global health and economic crisis. Those that left their spending intact opted for budget reallocation, choosing to devote more funds to salary increases (34%), marketing (28...

Opinions expressed by Entrepreneur contributors are their own. The technology industry has been hit hard by the economic downturn in 2021-22, with over 150,000 workers losing their jobs since June 2022. This presents a formidable challenge for companies in the technology sector. With proper guidance and focus, tech companies may avoid making costly mistakes that could harm their business in the long term. The projection is that the economic downturn will likely continue into 2023, and technology companies must be prepared. Nevertheless, technology companies can still make it through this challenging period with the right strategies and focus. According to Daugherty, Bolumole & Grawe (2019) , one area that can offer a formidable edge in this regard is mastering sales and marketing. This article will examine sales and marketing tips that tech companies should consider in 2023. Related: 6 Recession-Proof Business Marketing Strategies 1. Keep pricing and quotas ...