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Showing posts with the label DataRecovery

7 Best Christmas Tree Stands in 2022

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Believe it or not, a Christmas tree won't stay upright on its own. Instead, you need a stable Christmas tree stand that can accommodate the type and size of tree you have. We researched dozens of the best Christmas tree stands to help you find the right one for your needs, whether you have a real tree, an artificial tree, a small tree, or a behemoth. The stands in our guide have a track record of durability, performance, and easy setup. We also outline the size and type of tree each stand is meant for. Check out our guide to the best Christmas tree skirts once you've chosen the right stand for your tree. The best Christmas tree stands in 2022 Best Christmas tree stand overall: Krinner Tree Genie Christmas Tree Stand, available at Amazon, $82.79 The German-engineered Krinner Tree Genie Christmas Tree Stand is easy to set up in a couple of minutes and keeps trees up to 12 f...
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What the Downfall of Web Cookies Means for Advertising

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Opinions expressed by Entrepreneur contributors are their own. With initiatives to prioritize consumer privacy by companies like Apple , app trackers and third-party cookies are disappearing, which is impacting the efficiency of traditional methods for performance advertising. How does paying 25% more to reach the same audience this coming year sound? While nobody wants to spend more to get less or the same, that is going to be the reality for 44% of marketers , according to GetApp. Perhaps this increased cost is a fact that you have accepted already. Maybe you're not ready to make drastic changes to your advertising approach, or your company has decided to reduce its advertising budget. But what if you have to spend 50% or more for the same audience the following year? At what point will the pain become too much that you are forced to make a complete baseline paradigm shift? What's really at risk here? Related: Data in 4 Flavors, and the Demise of the C...
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How to Become Master of Your Data with Microsoft SQL For Only $40

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Opinions expressed by Entrepreneur contributors are their own. Data is vital in business. Every entrepreneur, no matter how big their company is, can use data to draw valuable insights about their business and customers. But not all data sources are created equal and not all are as usable as you'd like them to be. That's why it's valuable to have an understanding of tools like Microsoft SQL. StackCommerce SQL is a special programming language designed for managing data held in relational database management systems. It helps you retrieve, organize, and manage data much more effectively, making it more usable for your aims. If you're struggling with your data, it's time to delve into The 2023 Professional Microsoft SQL Database Development Bundle . This eight-course bundle is curated and taught by Packt Publishing (4.0/5-star instructor rating). Packt has published more...
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Weak Cybersecurity Hurts Your Business. Here's How to Save It.

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Opinions expressed by Entrepreneur contributors are their own. If you were to ask five random strangers from different walks of life what the major threats to the future of small businesses are, you're likely to get similar answers. The potential responses would likely include rising inflation and possible recession, job market volatility, the speed of technological advancement, supply chain issues and more. The real question is, what insidious threat is far too often shunted to the back burner, passed on to the next operating budget? What issue is left to address when revenue is on the right trajectory, inventory is viable, growth is stable and scaling up is starting to take shape? Cybersecurity. Related: Cybersecurity Is No Longer An Option. Your Money Is in Immediate Danger. Ignoring the warnings is the easy — and shortsighted — path for SMBs Ignoring the gravity of cyber threats is a dangerous gamble. The risk is undeniable : 61% of small businesses suff...
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How to Produce Quality Competitive Intelligence

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Opinions expressed by Entrepreneur contributors are their own. Competitive intelligence, or CI, is a crucial component of business strategy. It helps you understand your competitors, identify new opportunities and better predict market trends. Competitive intelligence is a continuous process, not a one-off briefing document. It is also not just about the competition. It also includes insights into your client and their needs, which can help them to get ahead of the game in their industry. You'll be able to anticipate trends and opportunities before they happen, giving your clients a competitive advantage over their competitors and allowing them to grow their business faster than those who don't have access to this kind of information. Related: Your Business is Failing Because You Have a Bad Strategy. Here Are 5 Hacks for the Perfect Business Strategy Don't rely on what you think your clients or competitors want We often assume that we know what our c...
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How to Give Customers the Digital Experience They Crave

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Opinions expressed by Entrepreneur contributors are their own. The discrepancy between the quality of digital experiences customers report and what businesses believe they are delivering online is proving to be more significant than previously thought. Only 10% of global customers agree that brands provide a good digital experience, while 82% of marketers believe they are meeting customer experience (CX) expectations. This abysmal statistic serves as a call to action for businesses everywhere — they must prioritize and optimize their online customer experience to meet customer expectations or risk revenue losses and a damaged reputation. Anticipating what customers want out of their digital experience through rigorous analysis can have a significant impact on a brand's success. By adopting best practices, strategies and tooling, businesses across industries can close the gap between what they think they are delivering and what customers report experiencing....
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You Have to Tap Into Your Customers' Subconscious to Keep Them Coming Back

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Opinions expressed by Entrepreneur contributors are their own. When your app or website was just a small seedling of an idea, you probably had big plans for how people would use it. As you built and tested it, you imagined your product becoming as integral to users' days as brushing their teeth or checking their emails. That was the hope, at least. But making your product a recurring part of users' lives is easier said than done. To understand why we must first look at the mechanics of human behavior. Per the Society for Personality and Social Psychology, about 40 % of people's daily actions aren't tied to conscious decision-making. Instead, they're automatically initiated by situational cues and other triggers. This isn't necessarily a bad thing. Rather, it's a way to compartmentalize the myriad decisions we have to make every minute, hour and day. By eating the same thing for breakfast every morning, for example, we free up our men...
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Are Your Business Partners Exposing You to Cyber Threats?

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Opinions expressed by Entrepreneur contributors are their own. The cybersecurity business has become everyone's business. It only takes one viral data breach to destroy a company's social proof and send its clients running to rival organizations in search of safer conditions. IBM estimates that the average data breach this year costs affected businesses $4.35 million, a near 13% increase since 2020. That figure doesn't include the sometimes irreversible harm to a company's reputation. Headline-grabbing data leaks aren't limited to credit card or identity information, however. These incidents encompass anything and everything having to do with private and personal details. If you submit a car loan application, you trust the prospective lender to be a good steward of your information. When your business does business with another company, you similarly expect the same level of security. Related: 3 Reasons Why Privacy Matters to Your Business, ...
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3 Kinds of Ecommerce Data Insights Brick-and-Mortar Retailers Must Use to See Significant Growth

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Opinions expressed by Entrepreneur contributors are their own. Nowadays, it can sometimes feel like brick-and-mortar retailers are at a distinct disadvantage compared to their ecommerce peers. Reports of ecommerce's global growth can make it seem like brick-and-mortar retailers are gradually going extinct. This isn't the case. In fact, the National Retail Federation reports that retailers announced over 8,100 store openings in 2021 — more than double the 3,950 announced store closings. While shopper preferences clearly play a factor in the survival and success of brick-and-mortar retailers, so does a store's ability to use the same kinds of data insights used by ecommerce businesses. By focusing on the right kinds of data, brick-and-mortar retailers can gain valuable insights into their customers, effectively helping them achieve even greater growth. Related: 4 Ways Brick-and-Mortar Stores Can Outsell Online Retailers 1. Traffic patterns When it co...
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Protect Your Business Online With These Decentralized VPNs

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Opinions expressed by Entrepreneur contributors are their own. For small businesses, the average cost for a data breach can start as low as $120,000 and reach as high as $1.24 million. Any unplanned expense could impact your company, but one of this magnitude could be enough to sink it. IT services aren't inexpensive either, with some recommendations saying even businesses of only 40 people should plan for up to $3,000 a month. StackCommerce You may be able to offload some of your network security costs using a hardware VPN with a built-in firewall . Deeper Connect has two options for buying, but both of them could help your business retain its privacy and security. Protect your business online. Recent years have seen a 600% rise in cyber crimes . While some businesses may have been able to go without network security protocols before, it may be unwise to do so wi...
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How to Advertise to Customer Emotions Without Invading Privacy

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Opinions expressed by Entrepreneur contributors are their own. It's probably not difficult to grasp that our customers' purchase behaviors are deeply entangled with moods. There's a reason that we call shopping therapeutic . Purchasing things we want sends a serotonin surge to the brain that can temporarily make us feel better if we're stressed, depressed or anxious. Moreover, according to widely-cited research by Gerald Zaltman, 95% of purchase decisions are made subconsciously and driven by emotions — so it's no surprise that advertisers have been interested in understanding and evoking particular mood states for generations. Now that data about internal states of mind is becoming more available, the stakes are higher when we consider how to act on this sensitive consumer information. For example, how far should brands go to utilize emotional data to encourage purchases? Let's take a look at where we're at and how brands can take a...
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How To Fill Out a Money Order: Step-by-Step Guide

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When you can't send a check but don't want to rely on something as insecure as cash, a money order could be just the ticket. It's essential to know how to send and fill out a money order step-by-step in case you ever need to pay a bill, send money to a relative or transfer money discreetly from one place to another. What is a money order? A money order is very similar to a check. It allows you to send or receive payments securely, unlike cash. However, money orders are prepaid. Instead of money leaving your account when someone catches a check, money leaves your account the minute you fill out a money order and deposit it at an appropriate institution. When should you use a money order? It can be wise to use a money order whenever you need to pay someone securely but can't use a smartphone app like MoneyGram, online platform, check or cash (or you don't want to use any of those methods). Related: This is How We Can Transfer Money Online Without Hassle...
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How to Get Today's Top Cybersecurity Certifications

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Opinions expressed by Entrepreneur contributors are their own. Over the past few years, cybersecurity has become a bigger issue for small-business owners. Cyber attacks could cost you huge amounts of money, no matter how big your business is. But hiring a cybersecurity or IT team isn't in the budget for all businesses. Instead, it might be more cost-effective to add cybersecurity to your own list of skills. With The Complete 2023 Cyber Security Developer & IT Skills Bundle , you'll have a central hub to study to earn some of today's leading cybersecurity certifications. StackCommerce This massive bundle includes 26 courses and, yes, that means it covers 26 different cybersecurity exams. With exams from Microsoft, CompTIA, CISSP, Cisco, CertNexus, and many more leading organizations represented, it's one of the best resources you'll find for takin...
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How Your App Can Unleash the Power of AI (and Why It Should)

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Opinions expressed by Entrepreneur contributors are their own. Machine learning-driven apps are a leading category among funded startups, and the reasons why are clear. Machine learning (ML) offers mobile app developers new tools for personalization, predicting user behavior, improving security and delivering better targeted ads. Adopting this technology provides startups and their development teams with the means to include compelling features able to attract and retain an audience. The inclusion of machine learning makes it easier to add functionality like personalization or even predicting user behavior. Additionally, the targeting of in-app advertising becomes more effective and potentially useful to an app's audience. Finally, leveraging ML models aimed at detecting nefarious online behavior improves an app's cybersecurity footprint. So if machine learning makes sense for your next mobile app development project, what are some of the best use cases ...
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Are Your Business Partners Exposing You to Cyber Threats?

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Opinions expressed by Entrepreneur contributors are their own. The cybersecurity business has become everyone's business. It only takes one viral data breach to destroy a company's social proof and send its clients running to rival organizations in search of safer conditions. IBM estimates that the average data breach this year costs affected businesses $4.35 million, a near 13% increase since 2020. That figure doesn't include the sometimes irreversible harm to a company's reputation. Headline-grabbing data leaks aren't limited to credit card or identity information, however. These incidents encompass anything and everything having to do with private and personal details. If you submit a car loan application, you trust the prospective lender to be a good steward of your information. When your business does business with another company, you similarly expect the same level of security. Related: 3 Reasons Why Privacy Matters to Your Business, ...
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Are Your Business Partners Exposing You to Cyber Threats?

Image
Opinions expressed by Entrepreneur contributors are their own. The cybersecurity business has become everyone's business. It only takes one viral data breach to destroy a company's social proof and send its clients running to rival organizations in search of safer conditions. IBM estimates that the average data breach this year costs affected businesses $4.35 million, a near 13% increase since 2020. That figure doesn't include the sometimes irreversible harm to a company's reputation. Headline-grabbing data leaks aren't limited to credit card or identity information, however. These incidents encompass anything and everything having to do with private and personal details. If you submit a car loan application, you trust the prospective lender to be a good steward of your information. When your business does business with another company, you similarly expect the same level of security. Related: 3 Reasons Why Privacy Matters to Your Business, ...
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Pick a Ceiling Fan Based on a Room's Square Footage

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Photo : Serkanyalcinkaya ( Shutterstock ) With energy costs continuing to rise, ceiling fans are becoming an increasingly popular way to make homes more energy efficient. As we’ve written about in the past, not only can ceiling fans keep your home cooler in the summer— with or without air conditioning —but they can also help your home stay warm and toasty in colder weather. 02:15 How to Steam an Egg Wednesday 11:19AM But when it comes to choosing a ceiling fan, it’s not solely a matter of finding one to match your decor: You should also consider the room’s square footage in order to ensure that the fan is able to get the job done. Here’s what to know. How to buy the right size ceiling fan for a room First, you need to figure out the square footage of the room where you’re going to hang the ceiling fan. Find the square footage of the room You can use an online square footage calculator , or do the math : Measure the length of the room (in feet) Measure the width of the room (in ...
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An Existentialist Guide to Feeling Nothing

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I recently watched “ the greatest film of all time ,” and the most boring one. In retrospect, the title alone should have been a sufficient warning: Jeanne Dielman, 23 Quai du Commerce, 1080 Bruxelles . Alas, I’m old enough to be a bit nostalgic about massive telephone address books. And massive it is. Clocking over 200 minutes, Chantal Akerman's 1975 dreary drama follows three days in the monotonous routine of Jeanne, a widow, a mother, and a prostitute. I watched Jeanne’s autopilot existence, until, staring at her back as she washes dishes, I decided to fast-forward a couple of minutes, only to discover she was still at it. And Jeanne is equally thorough when she’s busy baking, cleaning, folding laundry, or shining her son’s shoes. She speaks so scarcely and mechanically, that it’s impossible to detect any emotion or volition beyond her carefully controlled chores . Watching Jeanne Dielman is what the word “painstaking” was invented for. Chantal...
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6 of the Best Drinking Games to Play During Super Bowl LVII

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Photo : Pixel-Shot ( Shutterstock ) This game is nearly identical to the “drink every time” game above, but adjusted for shots, so it’s for those trying to party a little harder. The idea is to make a list of shot-worthy occurrences—like “a coach yells at a referee” or “something goes wrong during the halftime show”—and then take a shot whenever they happen. If the promise of regular shots isn’t enough for you, we have another twist for you: The “1, 2, 3" rule. The first time something from your shot list happens, you take one shot. The second time it occurs, take two. The third, three...and then hopefully you don’t push your health and safety past that point. On the other hand, you can always choose to sip instead of taking a full shot. Again, none of these party games have to involve alcohol. But they definitely can if you want them to. Super Bowl LVII is on Sunday, Feb. 12, 2023. Kickoff is scheduled for 6:30 p.m. E T /3:30 p.m. P T. https://www.tausiinsider.com/6-of-...
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