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SpaceX has bought an advertising package on Twitter for its satellite internet service Starlink, said Elon Musk, who owns the rocket company and the social media platform that is seeing an exodus of advertisers. “SpaceX Starlink bought a tiny – not large – ad package to test effectiveness of Twitter advertising in Australia & Spain. Did same for FB/Insta/Google,” Musk tweeted on Monday. Twitter TWTR-N, which generated more than 90 per cent of its second-quarter revenue from ad sales, has seen advertisers flee on fears that Musk would change the company’s content moderation rules. Companies including General Motors Co, General Mills , Mondelez International and Volkswagen AG paused advertising on the platform after Musk acquired it last month. “At the moment, most clients are suspending their activities (on Twitter) because they’re worried about extreme content and content moderation on the site,” S4 Capital’s Martin Sorrell said. The chief executive of Tesla Inc and SpaceX had la...

Opinions expressed by Entrepreneur contributors are their own. Keeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you must learn to switch up your branded content and experiment on new and different platforms. Why should you change up your branded content? Having a diverse content strategy is critical in today's oversaturated, competitive and ever-changing marketing environment. If your marketing strategy heavily relies on branded content, you must ensure that it is diverse in terms of how, when and where it is shared. You risk losing audience interest and engagement if you use the same content and formats across all platforms. Only by stepping outside of your comfort zone and learning to take calculated risks will your brand's content thrive. Otherwise, by not embracing content diversification and investing in new platforms, you are passing up opportunities to engage you...

Twitter’s TWTR-N decision to shut down its Brussels office and the laying off of thousands of employees are drawing concerns on whether the company can comply with new tough European Union rules against illegal online content, EU justice chief Didier Reynders said on Thursday. Reynders, who met with Twitter representatives at the social media platform’s European headquarters in Dublin, sought clarifications from the company, a European Commission official told Reuters. “Twitter representatives reaffirmed the commitment of the company to ensure full compliance with EU rules. Commissioner Reynders took note of it and asked Twitter to translate this commitment into concrete measures,” the official said, speaking on condition of anonymity. The new rules known as the Digital Services Act, which will apply from February 2024, require online platforms to do more to police the internet for illegal content or risk fines as much as 6% of their annual global turnover. Twitter has fired top exec...

Meta Platforms’ META-Q Oversight Board recommended on Tuesday that the company revamp its system exempting high-profile users from its rules, saying the practice privileged the powerful and allowed business interests to influence content decisions. The arrangement, called cross-check, adds a layer of enforcement review for millions of Facebook and Instagram accounts belonging to celebrities, politicians and other influential users, allowing them extra leeway to post content that violates the company’s policies. Cross-check “prioritizes users of commercial value to Meta and as structured does not meet Meta’s human rights responsibilities and company values,” Oversight Board director Thomas Hughes said in a statement announcing the decision. The board had been reviewing the cross-check program since last year, when whistleblower Frances Haugen exposed the extent of the system by leaking internal company documents to the Wall Street Journal. Those documents revealed that the program was...

The decentralized social media platform Mastodon has gained popularity as an alternative to Twitter and other social media platforms. hapabapa Some of the world’s biggest social-media companies have faced a reckoning in the public forum, and in response, many users have been rethinking their engagement and considering alternatives. Decentralized social media – platforms on which users, rather than corporations, are in control of their content – has become an attractive proposition. One option gaining steam is Mastodon. Launched in 2016, Mastodon is a federated network of independently operated servers (or “instances”) that work together to provide a decentralized social-media experience. No single company or entity controls Mastodon – it is run by and for the people who use it, funded through donations and crowdfunding campaigns. Unlike platforms such as Facebook and Twitter, Mastodon does not, and claims it never will , accept advertising dollars. That lack of advertiser-specific ...

Opinions expressed by Entrepreneur contributors are their own. Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketing strategy can make all the difference for your brand, which is why 82% of marketers actively use content marketing . You, too, can create a good content marketing strategy that works, and in this article, I will show you how. First, let's cover the basics. What is a content strategy, exactly? A content strategy is a plan for creating content that facilitates your business goal. It helps you create the right brand awareness content that can influence your buyer's decision for every stage of the sales funnel to drive leads and conversions. Out of the various marketing strategies that are available to marketers, content marketing is a cost-effective a...

Senators have removed controversial wording from the federal government’s online streaming bill that digital video creators feared could have led to the regulation of user-generated content on platforms such as YouTube and TikTok. The move, designed to reassure people who post videos on digital platforms that they are beyond the bill’s scope, follows failed attempts by Conservatives in the House of Commons to amend the clause. Bill C-11 would update Canada’s broadcast laws so that they cover streaming platforms, including Netflix, Amazon Prime and YouTube. Under the new rules, those platforms would have to promote and support Canadian creative work, including songs, TV programs and films. Many people who make their living posting videos on YouTube have raised concerns about C-11 in evidence to parliamentary committees studying the bill, as has YouTube itself. Some TikTok creators have warned they would be prepared to leave the country if the legislation saddles them with bureaucracy...

The United States Embassy in Ottawa says it has concerns that the federal Liberals’ controversial online streaming act could discriminate against American companies. In a statement to The Canadian Press, an embassy spokeswoman said U.S. officials are holding consultations with businesses about how Bill C-11 could affect their operations. “We have … concerns it could impact digital streaming services and discriminate against U.S. businesses,” Molly Sanchez Crowe said in the statement. The bill aims to update Canada’s broadcasting law so it reflects the advent of online streaming platforms such as YouTube, Spotify and Netflix. If the bill passes, such platforms would be required to contribute to the creation of Canadian content and make it accessible to users in Canada – or face steep penalties. The proposed law has come under intense scrutiny amid accusations from companies and critics who said it left too much room for government control over user-generated content and social-media a...

Opinions expressed by Entrepreneur contributors are their own. ChatGPT, an AI-powered content creation tool, has gained widespread popularity. GPT stands for Generative Pre-training Transformer. It is a type of artificial intelligence (AI) that can generate human-like content by analyzing language patterns and a knowledge database. Marketers are using it to produce massive quantities of high-quality content, but it lacks credibility without a recognized author. That's where you can leverage Google EAT and other tactics to outrank GPT spammers and your competition. What is Google EAT? EAT — or Expertise, Authoritativeness and Trustworthiness — is a ranking signal in Google's algorithm. Real people called "quality raters" use it to determine the quality and relevance of search results based on Search Quality Rater Guidelines . This feedback helps train Google's algorithm to deliver better results to users. Expertise is the author's depth ...

Meta Platforms Inc. META-Q said on Wednesday it will restore former U.S. President Donald Trump’s Facebook and Instagram accounts in the coming weeks, following a two-year suspension after the deadly Jan. 6 Capitol Hill riot. The social media company said in a blog post it has “put new guardrails in place to deter repeat offences.” Trump has said he will make another run for the White House in 2024, and Facebook and Instagram are key vehicles for political outreach and fundraising. In November he regained access to Twitter, his once-favored online megaphone, and a few weeks after he said he was in talks with Meta about returning. “In the event that Mr. Trump posts further violating content, the content will be removed and he will be suspended for between one month and two years, depending on the severity of the violation,” wrote Nick Clegg, Meta’s president of global affairs, in the blog post. The decision to ban Trump was a polarizing one for Meta, the world’s biggest social media c...