Tausi Insider

Opinions expressed by Entrepreneur contributors are their own. The internet has changed business almost beyond recognition. Gone are the days when business cards, a listing in the yellow pages and well-considered display advertising were needed to establish a presence with potential customers. In the 21st century, digital marketing has replaced many traditional marketing activities. Social media networks are among the most effective channels for establishing an online presence. The importance of social media for your company's online presence Since the advent of the world wide web in the 1990s, having an online presence has become all but a requirement for successful businesses. Customers look for products and services online, and many have become accustomed to online shopping. Granted, there may be some local businesses that manage to attract customers by word-of-mouth only, but most companies rely on online connections. For the first decade and a half of t...