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Showing posts with the label ContentStrategy

7 Best Christmas Tree Stands in 2022

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Believe it or not, a Christmas tree won't stay upright on its own. Instead, you need a stable Christmas tree stand that can accommodate the type and size of tree you have. We researched dozens of the best Christmas tree stands to help you find the right one for your needs, whether you have a real tree, an artificial tree, a small tree, or a behemoth. The stands in our guide have a track record of durability, performance, and easy setup. We also outline the size and type of tree each stand is meant for. Check out our guide to the best Christmas tree skirts once you've chosen the right stand for your tree. The best Christmas tree stands in 2022 Best Christmas tree stand overall: Krinner Tree Genie Christmas Tree Stand, available at Amazon, $82.79 The German-engineered Krinner Tree Genie Christmas Tree Stand is easy to set up in a couple of minutes and keeps trees up to 12 f...
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How Your Brand Can Thrive Online With Diversified Content

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Opinions expressed by Entrepreneur contributors are their own. Keeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you must learn to switch up your branded content and experiment on new and different platforms. Why should you change up your branded content? Having a diverse content strategy is critical in today's oversaturated, competitive and ever-changing marketing environment. If your marketing strategy heavily relies on branded content, you must ensure that it is diverse in terms of how, when and where it is shared. You risk losing audience interest and engagement if you use the same content and formats across all platforms. Only by stepping outside of your comfort zone and learning to take calculated risks will your brand's content thrive. Otherwise, by not embracing content diversification and investing in new platforms, you are passing up opportunities to engage you...
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How to Create a Content Marketing Strategy That Really Works

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Opinions expressed by Entrepreneur contributors are their own. Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketing strategy can make all the difference for your brand, which is why 82% of marketers actively use content marketing . You, too, can create a good content marketing strategy that works, and in this article, I will show you how. First, let's cover the basics. What is a content strategy, exactly? A content strategy is a plan for creating content that facilitates your business goal. It helps you create the right brand awareness content that can influence your buyer's decision for every stage of the sales funnel to drive leads and conversions. Out of the various marketing strategies that are available to marketers, content marketing is a cost-effective a...
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Trying to Rank for a Keyword on Google? Don't Fall for These 3 Myths.

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Opinions expressed by Entrepreneur contributors are their own. Over the past decade, I've experienced and navigated through dozens of Google updates and led SEO operations for many big brands. Throughout my SEO career, there has been no ranking factor that's as debated as backlinks. The mystique around backlinks has led many people to believe that all you need is a high domain authority (DA) to rank competitively on search engines. This has led many people in SEO to use DA or domain ranking (DR) as the primary factor for search engine rankings. Backlinks are one of the most important ranking factors for search engines, and they are difficult to get, but that doesn't mean they are the only factor that determines your rankings. In this post, I want to cover the common fallacies and false beliefs held around domain authority and uncover why it is not enough to rank well for a given keyword. Related: 8 Ways to Qualify and Rank Keywords in Google Search R...
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3 PR Myths Hurting Your Business

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Opinions expressed by Entrepreneur contributors are their own. If you're building a brand and trying to get recognized as a thought leader in your industry, chances are, you know what it's like to feel as though you're talking to a brick wall. There's no denying that every brand, new or established, is looking to boost its exposure and reach a wider audience. While organic and paid media have their time and place, there's definitely something about leveraging trusted media platforms through Public Relations (PR) that changes the game. Whether through published articles on traditional media outlets, or interviews on independent media such as podcasts, PR has built a reputation as a useful tool for brands to establish credibility and increase visibility. But I've been around the industry long enough to know that it also tends to get a bad rep So, to ensure you're not misled, keep reading to discover a few misconceptions about PR that co...
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Trying to Rank for a Keyword on Google? Don't Fall for These 3 Myths.

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Opinions expressed by Entrepreneur contributors are their own. Over the past decade, I've experienced and navigated through dozens of Google updates and led SEO operations for many big brands. Throughout my SEO career, there has been no ranking factor that's as debated as backlinks. The mystique around backlinks has led many people to believe that all you need is a high domain authority (DA) to rank competitively on search engines. This has led many people in SEO to use DA or domain ranking (DR) as the primary factor for search engine rankings. Backlinks are one of the most important ranking factors for search engines, and they are difficult to get, but that doesn't mean they are the only factor that determines your rankings. In this post, I want to cover the common fallacies and false beliefs held around domain authority and uncover why it is not enough to rank well for a given keyword. Related: 8 Ways to Qualify and Rank Keywords in Google Search R...
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Trying to Rank for a Keyword on Google? Don't Fall for These 3 Myths.

Image
Opinions expressed by Entrepreneur contributors are their own. Over the past decade, I've experienced and navigated through dozens of Google updates and led SEO operations for many big brands. Throughout my SEO career, there has been no ranking factor that's as debated as backlinks. The mystique around backlinks has led many people to believe that all you need is a high domain authority (DA) to rank competitively on search engines. This has led many people in SEO to use DA or domain ranking (DR) as the primary factor for search engine rankings. Backlinks are one of the most important ranking factors for search engines, and they are difficult to get, but that doesn't mean they are the only factor that determines your rankings. In this post, I want to cover the common fallacies and false beliefs held around domain authority and uncover why it is not enough to rank well for a given keyword. Related: 8 Ways to Qualify and Rank Keywords in Google Search R...
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Pick a Ceiling Fan Based on a Room's Square Footage

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Photo : Serkanyalcinkaya ( Shutterstock ) With energy costs continuing to rise, ceiling fans are becoming an increasingly popular way to make homes more energy efficient. As we’ve written about in the past, not only can ceiling fans keep your home cooler in the summer— with or without air conditioning —but they can also help your home stay warm and toasty in colder weather. 02:15 How to Steam an Egg Wednesday 11:19AM But when it comes to choosing a ceiling fan, it’s not solely a matter of finding one to match your decor: You should also consider the room’s square footage in order to ensure that the fan is able to get the job done. Here’s what to know. How to buy the right size ceiling fan for a room First, you need to figure out the square footage of the room where you’re going to hang the ceiling fan. Find the square footage of the room You can use an online square footage calculator , or do the math : Measure the length of the room (in feet) Measure the width of the room (in ...
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An Existentialist Guide to Feeling Nothing

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I recently watched “ the greatest film of all time ,” and the most boring one. In retrospect, the title alone should have been a sufficient warning: Jeanne Dielman, 23 Quai du Commerce, 1080 Bruxelles . Alas, I’m old enough to be a bit nostalgic about massive telephone address books. And massive it is. Clocking over 200 minutes, Chantal Akerman's 1975 dreary drama follows three days in the monotonous routine of Jeanne, a widow, a mother, and a prostitute. I watched Jeanne’s autopilot existence, until, staring at her back as she washes dishes, I decided to fast-forward a couple of minutes, only to discover she was still at it. And Jeanne is equally thorough when she’s busy baking, cleaning, folding laundry, or shining her son’s shoes. She speaks so scarcely and mechanically, that it’s impossible to detect any emotion or volition beyond her carefully controlled chores . Watching Jeanne Dielman is what the word “painstaking” was invented for. Chantal...
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6 of the Best Drinking Games to Play During Super Bowl LVII

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Photo : Pixel-Shot ( Shutterstock ) This game is nearly identical to the “drink every time” game above, but adjusted for shots, so it’s for those trying to party a little harder. The idea is to make a list of shot-worthy occurrences—like “a coach yells at a referee” or “something goes wrong during the halftime show”—and then take a shot whenever they happen. If the promise of regular shots isn’t enough for you, we have another twist for you: The “1, 2, 3" rule. The first time something from your shot list happens, you take one shot. The second time it occurs, take two. The third, three...and then hopefully you don’t push your health and safety past that point. On the other hand, you can always choose to sip instead of taking a full shot. Again, none of these party games have to involve alcohol. But they definitely can if you want them to. Super Bowl LVII is on Sunday, Feb. 12, 2023. Kickoff is scheduled for 6:30 p.m. E T /3:30 p.m. P T. https://www.tausiinsider.com/6-of-...
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