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Showing posts with the label Authenticity

7 Best Christmas Tree Stands in 2022

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Believe it or not, a Christmas tree won't stay upright on its own. Instead, you need a stable Christmas tree stand that can accommodate the type and size of tree you have. We researched dozens of the best Christmas tree stands to help you find the right one for your needs, whether you have a real tree, an artificial tree, a small tree, or a behemoth. The stands in our guide have a track record of durability, performance, and easy setup. We also outline the size and type of tree each stand is meant for. Check out our guide to the best Christmas tree skirts once you've chosen the right stand for your tree. The best Christmas tree stands in 2022 Best Christmas tree stand overall: Krinner Tree Genie Christmas Tree Stand, available at Amazon, $82.79 The German-engineered Krinner Tree Genie Christmas Tree Stand is easy to set up in a couple of minutes and keeps trees up to 12 f...

The Sales Strategy That Britney Spears' Perfume, Ghirardelli Chocolate and Toms Shoes Have in Common

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As a founder, you and your company's origin stories are more important than you think. Michelangelo Di Battista | Sony | RCA | Getty Images Yes, that's become conventional wisdom in entrepreneurship circles — but it is now being backed by emerging research, including my own work at the University of Iowa and colleagues' work elsewhere. Data shows that a founder's story isn't just appealing; it is central to whether consumers buy what you're selling. There's a good reason for this. We live in an age of manufacturing excellence, where what differentiates a product is not necessarily its quality or durability, or even its specific functionality. Instead, it is a story: Where the product comes from, what makes it unique, and who inspired it. Related: 3 Ways to Use Authenticity to Build Customer Loyalty Consider Toms canvas shoes. Why would a consumer choose Toms over other...

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