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Opinions expressed by Entrepreneur contributors are their own. Small businesses have increasingly relied on social media marketing to reach customers, create brand awareness and drive sales over the past decade. Whether you're just starting or have been in business for years, social media marketing can help your small business reach its full potential. You don't need to invest thousands of dollars in marketing to grow your customer base and succeed with social media marketing — you need to use it strategically and effectively. To help you grow your small business through social media marketing, we've put together this list of nine tips you can use in your next campaign. Related: 5 Components Your Content Marketing Strategy Needs 1. Decide which platform is best for your business Social media is a great place to start if you're thinking about branching out and exploring new marketing avenues. Instagram is an excellent way for businesses with visua...

Opinions expressed by Entrepreneur contributors are their own. It has been an unprecedented few years for brick-and-mortar retailers, but in 2022, physical stores have started to bounce back. In October, nationwide foot traffic to shopping centers was up more than 18% from two years ago. Meanwhile, 54% of consumers prefer brick-and-mortar retail to any other channel, suggesting that people still love going to physical stores. There are bright spots for retailers, but it is important to note that while in-store shopping has surged, the industry has evolved since the pre-pandemic era. Recent consumer habits and preferences that emerged during the pandemic appear to be here to stay. Let's explore these in more detail. Related: As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here's How to Give Them What They Want A lot of retail journeys start online but end in store According to Google , searches for "open now near me" h...

Opinions expressed by Entrepreneur contributors are their own. The internet has changed business almost beyond recognition. Gone are the days when business cards, a listing in the yellow pages and well-considered display advertising were needed to establish a presence with potential customers. In the 21st century, digital marketing has replaced many traditional marketing activities. Social media networks are among the most effective channels for establishing an online presence. The importance of social media for your company's online presence Since the advent of the world wide web in the 1990s, having an online presence has become all but a requirement for successful businesses. Customers look for products and services online, and many have become accustomed to online shopping. Granted, there may be some local businesses that manage to attract customers by word-of-mouth only, but most companies rely on online connections. For the first decade and a half of t...

Opinions expressed by Entrepreneur contributors are their own. Any entrepreneur knows that a critical aspect of growing one's business and elevating your brand is to step up as a thought leader in your field. For instance, we've all marveled at the CEO who shares words of wisdom on LinkedIn or the icon names behind our favorite newsletters and podcasts. But when it comes time to build your credibility and find your audience, it may seem impossible to know where to start. Social media is crowded these days — how does anyone stand out from the crowd? Luckily, there are ways to ensure your voice is heard and stands out from the fray. Becoming a thought leader takes dedication and hard work, but it can be done with the right strategy and an honest approach. Read on for five crucial tips on becoming a go-to voice in your field. Related: 5 Tips for Using LinkedIn to Become a Bonafide Thought Leader Step 1: Develop your own voice Before beginning any other asp...

Opinions expressed by Entrepreneur contributors are their own. You have great products, you built a sleek online store, now how do you get customers to actually find and buy your stuff? In this fast-paced, info-packed webinar, e-commerce expert Andrew Maff is going to give you proven strategies that will get more eyeballs on your store and more items in checkout carts. In just 30 minutes, you will learn: How to create a successful email campaign SEO tactics that boost revenue, not just web traffic The pros and cons of in-house vs. third-party marketing How to structure cost-effective social media ad campaigns The ins and outs of drop shipping B2B strategies that also work for B2C sellers And more! Secure your spot today and register now ! About the Speaker: As a marketing expert with over 15 years of experience in e-commerce, Andrew Maffettone (Maff) has not only owned and managed multiple marketing companies in the e-commerce space but has also worked in-house...

Opinions expressed by Entrepreneur contributors are their own. Small businesses have increasingly relied on social media marketing to reach customers, create brand awareness and drive sales over the past decade. Whether you're just starting or have been in business for years, social media marketing can help your small business reach its full potential. You don't need to invest thousands of dollars in marketing to grow your customer base and succeed with social media marketing — you need to use it strategically and effectively. To help you grow your small business through social media marketing, we've put together this list of nine tips you can use in your next campaign. Related: 5 Components Your Content Marketing Strategy Needs 1. Decide which platform is best for your business Social media is a great place to start if you're thinking about branching out and exploring new marketing avenues. Instagram is an excellent way for businesses with visua...