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Showing posts with the label DataManagement

7 Best Christmas Tree Stands in 2022

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Believe it or not, a Christmas tree won't stay upright on its own. Instead, you need a stable Christmas tree stand that can accommodate the type and size of tree you have. We researched dozens of the best Christmas tree stands to help you find the right one for your needs, whether you have a real tree, an artificial tree, a small tree, or a behemoth. The stands in our guide have a track record of durability, performance, and easy setup. We also outline the size and type of tree each stand is meant for. Check out our guide to the best Christmas tree skirts once you've chosen the right stand for your tree. The best Christmas tree stands in 2022 Best Christmas tree stand overall: Krinner Tree Genie Christmas Tree Stand, available at Amazon, $82.79 The German-engineered Krinner Tree Genie Christmas Tree Stand is easy to set up in a couple of minutes and keeps trees up to 12 f...

How to Become Master of Your Data with Microsoft SQL For Only $40

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Opinions expressed by Entrepreneur contributors are their own. Data is vital in business. Every entrepreneur, no matter how big their company is, can use data to draw valuable insights about their business and customers. But not all data sources are created equal and not all are as usable as you'd like them to be. That's why it's valuable to have an understanding of tools like Microsoft SQL. StackCommerce SQL is a special programming language designed for managing data held in relational database management systems. It helps you retrieve, organize, and manage data much more effectively, making it more usable for your aims. If you're struggling with your data, it's time to delve into The 2023 Professional Microsoft SQL Database Development Bundle . This eight-course bundle is curated and taught by Packt Publishing (4.0/5-star instructor rating). Packt has published more...

Weak Cybersecurity Hurts Your Business. Here's How to Save It.

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Opinions expressed by Entrepreneur contributors are their own. If you were to ask five random strangers from different walks of life what the major threats to the future of small businesses are, you're likely to get similar answers. The potential responses would likely include rising inflation and possible recession, job market volatility, the speed of technological advancement, supply chain issues and more. The real question is, what insidious threat is far too often shunted to the back burner, passed on to the next operating budget? What issue is left to address when revenue is on the right trajectory, inventory is viable, growth is stable and scaling up is starting to take shape? Cybersecurity. Related: Cybersecurity Is No Longer An Option. Your Money Is in Immediate Danger. Ignoring the warnings is the easy — and shortsighted — path for SMBs Ignoring the gravity of cyber threats is a dangerous gamble. The risk is undeniable : 61% of small businesses suff...

You Have to Tap Into Your Customers' Subconscious to Keep Them Coming Back

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Opinions expressed by Entrepreneur contributors are their own. When your app or website was just a small seedling of an idea, you probably had big plans for how people would use it. As you built and tested it, you imagined your product becoming as integral to users' days as brushing their teeth or checking their emails. That was the hope, at least. But making your product a recurring part of users' lives is easier said than done. To understand why we must first look at the mechanics of human behavior. Per the Society for Personality and Social Psychology, about 40 % of people's daily actions aren't tied to conscious decision-making. Instead, they're automatically initiated by situational cues and other triggers. This isn't necessarily a bad thing. Rather, it's a way to compartmentalize the myriad decisions we have to make every minute, hour and day. By eating the same thing for breakfast every morning, for example, we free up our men...

How to Advertise to Customer Emotions Without Invading Privacy

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Opinions expressed by Entrepreneur contributors are their own. It's probably not difficult to grasp that our customers' purchase behaviors are deeply entangled with moods. There's a reason that we call shopping therapeutic . Purchasing things we want sends a serotonin surge to the brain that can temporarily make us feel better if we're stressed, depressed or anxious. Moreover, according to widely-cited research by Gerald Zaltman, 95% of purchase decisions are made subconsciously and driven by emotions — so it's no surprise that advertisers have been interested in understanding and evoking particular mood states for generations. Now that data about internal states of mind is becoming more available, the stakes are higher when we consider how to act on this sensitive consumer information. For example, how far should brands go to utilize emotional data to encourage purchases? Let's take a look at where we're at and how brands can take a...

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