Tausi Insider

Opinions expressed by Entrepreneur contributors are their own. Companies can solve different tasks through media publications: increasing recognition, attracting new users, finding partners or investors, strengthening their founder's personal brand and so on. But writing a story is only half the job: You should pitch news or columns to journalists so that they want to publish them. According to one study , journalists respond to 3.3% of pitches they receive. So, how can an entrepreneur make an editorial board interested? Here are a few tips: Put yourself in their shoes Treat journalists like regular people. I encountered situations where companies or agencies expected editors to respond to emails on the same day or asked correspondents for editorial plans. Some even ended their pitches by saying, "If you don't answer me within 24 hours, I'll send the topic to another media outlet." Establishing benevolent relations with editorial staff wit...

Opinions expressed by Entrepreneur contributors are their own. Companies can solve different tasks through media publications: increasing recognition, attracting new users, finding partners or investors, strengthening their founder's personal brand and so on. But writing a story is only half the job: You should pitch news or columns to journalists so that they want to publish them. According to one study , journalists respond to 3.3% of pitches they receive. So, how can an entrepreneur make an editorial board interested? Here are a few tips: Put yourself in their shoes Treat journalists like regular people. I encountered situations where companies or agencies expected editors to respond to emails on the same day or asked correspondents for editorial plans. Some even ended their pitches by saying, "If you don't answer me within 24 hours, I'll send the topic to another media outlet." Establishing benevolent relations with editorial staff wit...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs and founders need to generate capital investment to grow and succeed, yet attracting such investment is daunting in this market. Amidst heavy competition and negative market forces, one frequently underutilized resource provides many companies an edge: effective PR or public relations. By generating positive media coverage, PR can create interest in a startup and make it more attractive to potential investors. Emphasize the R in PR to build relationships with key influencers and industry experts who can promote a startup to a broader audience. By using PR effectively, startups can overcome the challenge of declining investment and improve their odds in the current market. Start using PR as a strategy to attract investment One of the most important — and often overlooked — aspects of PR for startups is its role in attracting investment. A well-executed PR strategy can help raise awarenes...