Tausi Insider

Opinions expressed by Entrepreneur contributors are their own. The ecommerce industry has been running on autopilot in recent years, regulated by a set of "best practices" that are supposed to help businesses increase their brand visibility and boost sales. However, these practices are what's stopping businesses from reaching these goals. While these practices might create a frictionless commerce experience through an ecommerce website, they also produce an unoriginal and boring path to purchase for shoppers. Shopper expectations have evolved; therefore, it's time for ecommerce businesses to do the same. What do shoppers want? Shoppers want something different and new. Sixty-four percent say it's rare to see a website that feels unique or has unexpected functionality. This means that businesses need to develop a different brand and purchasing experience that helps them stand out from millions of other ecommerce businesses. So, how can busi...

Opinions expressed by Entrepreneur contributors are their own. You have great products, you built a sleek online store, now how do you get customers to actually find and buy your stuff? In this fast-paced, info-packed webinar, e-commerce expert Andrew Maff is going to give you proven strategies that will get more eyeballs on your store and more items in checkout carts. In just 30 minutes, you will learn: How to create a successful email campaign SEO tactics that boost revenue, not just web traffic The pros and cons of in-house vs. third-party marketing How to structure cost-effective social media ad campaigns The ins and outs of drop shipping B2B strategies that also work for B2C sellers And more! Secure your spot today and register now ! About the Speaker: As a marketing expert with over 15 years of experience in e-commerce, Andrew Maffettone (Maff) has not only owned and managed multiple marketing companies in the e-commerce space but has also worked in-house...

Opinions expressed by Entrepreneur contributors are their own. For a long time, Amazon has been known as a search engine for people ready to buy. Over the last year, with new features such as Amazon Live, they seem to have gradually positioned themselves as a discovery-based platform. That's traditionally been the realm of search engines such as Google and social media platforms like Instagram, Facebook and TikTok. It seems that social media platforms and online marketplaces are each heading in each other's direction. If consumers are lucky, they'll meet somewhere in the middle and end up making the way that we all shop in 2023 more streamlined and fun. Related: What Brands Need to Know About Social Commerce Here's what I'm really talking about. Over the last few years, influencer marketing has become a critical (and very valuable) part of online commerce. The influencer marketing business model has exploded from $1.7 billion in 2016 to $13.8...