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Opinions expressed by Entrepreneur contributors are their own. Companies can solve different tasks through media publications: increasing recognition, attracting new users, finding partners or investors, strengthening their founder's personal brand and so on. But writing a story is only half the job: You should pitch news or columns to journalists so that they want to publish them. According to one study , journalists respond to 3.3% of pitches they receive. So, how can an entrepreneur make an editorial board interested? Here are a few tips: Put yourself in their shoes Treat journalists like regular people. I encountered situations where companies or agencies expected editors to respond to emails on the same day or asked correspondents for editorial plans. Some even ended their pitches by saying, "If you don't answer me within 24 hours, I'll send the topic to another media outlet." Establishing benevolent relations with editorial staff wit...

Opinions expressed by Entrepreneur contributors are their own. Companies can solve different tasks through media publications: increasing recognition, attracting new users, finding partners or investors, strengthening their founder's personal brand and so on. But writing a story is only half the job: You should pitch news or columns to journalists so that they want to publish them. According to one study , journalists respond to 3.3% of pitches they receive. So, how can an entrepreneur make an editorial board interested? Here are a few tips: Put yourself in their shoes Treat journalists like regular people. I encountered situations where companies or agencies expected editors to respond to emails on the same day or asked correspondents for editorial plans. Some even ended their pitches by saying, "If you don't answer me within 24 hours, I'll send the topic to another media outlet." Establishing benevolent relations with editorial staff wit...

Opinions expressed by Entrepreneur contributors are their own. The economic climate is, unfortunately, uncertain. Many public relations and marketing firms are anxious about their futures in light of recession forecasts and claims made by experts that we are already formally in a recession. Though many economists think we already are, the National Bureau of Economic Research , the body responsible for officially declaring when a recession happens in the United States, has not yet announced whether or not we are in a recession. There is mounting evidence that suggests a shaky economic future. A recent poll conducted by Spendesk identified where companies were most likely to make cuts in response to the recession. The results are especially tough for anyone working in public relations, advertising and marketing — sectors of the digital media world that are widely expected to take a massive hit. The months and years ahead will undoubtedly be trying for many busine...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs and founders need to generate capital investment to grow and succeed, yet attracting such investment is daunting in this market. Amidst heavy competition and negative market forces, one frequently underutilized resource provides many companies an edge: effective PR or public relations. By generating positive media coverage, PR can create interest in a startup and make it more attractive to potential investors. Emphasize the R in PR to build relationships with key influencers and industry experts who can promote a startup to a broader audience. By using PR effectively, startups can overcome the challenge of declining investment and improve their odds in the current market. Start using PR as a strategy to attract investment One of the most important — and often overlooked — aspects of PR for startups is its role in attracting investment. A well-executed PR strategy can help raise awarenes...

Opinions expressed by Entrepreneur contributors are their own. It happens all the time in the entrepreneurial world: A team builds an impressive product or service, rigorously test it to make sure it functions well and then they launch it. When a few weeks go by and new business leads aren't what they expected, there's a collective lightbulb moment: We need some PR. If you've found yourself in a similar spot, have no fear. You're certainly not alone. Over the years, I've taken what seems like countless calls from business leaders trying to drum up inbounds by getting into public relations post-launch. Sometimes the business in question is only a few months old, while other times the open sign has been hanging on the door for years. I always preach that a PR strategy should be built out well before a business's launch date. If you're trying to retroactively ignite media interest, starting a public relations program is less about how lo...

Photo : Liz Tracy Photography ( Shutterstock ) Applications are open to be a “Hotdogger,” or a Wienermobile spokesperson for Oscar Ma yer. If you are one of the 12 people selected for the job, you’ll get to drive the Wienermobile across the country doing media interviews and other public relations and marketing tasks for the hot dog and cold cuts company. The job offers a one-year contract with a $35,600 salary; a weekly stipend of $150; 18 paid days off; full health benefits; and paid hotels. You’ll drive to about 20 states, according to Apartment Therapy , and you’ll be considered a brand ambassador for Oscar Ma yer. What does a “Hotdogger” do? Who qualifies to be a “Hotdogger”? Well, here’s what Oscar Ma yer says in its job description: We need outgoing, creative, friendly, enthusiastic, graduating college seniors who have an appetite for adventure and are willing to see the country through the windshield of the Oscar Mayer Wienermobile. Applicants should have a BA or BS, pre...

Opinions expressed by Entrepreneur contributors are their own. If you're building a brand and trying to get recognized as a thought leader in your industry, chances are, you know what it's like to feel as though you're talking to a brick wall. There's no denying that every brand, new or established, is looking to boost its exposure and reach a wider audience. While organic and paid media have their time and place, there's definitely something about leveraging trusted media platforms through Public Relations (PR) that changes the game. Whether through published articles on traditional media outlets, or interviews on independent media such as podcasts, PR has built a reputation as a useful tool for brands to establish credibility and increase visibility. But I've been around the industry long enough to know that it also tends to get a bad rep So, to ensure you're not misled, keep reading to discover a few misconceptions about PR that co...