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Showing posts with the label DataAnalysis

7 Best Christmas Tree Stands in 2022

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Believe it or not, a Christmas tree won't stay upright on its own. Instead, you need a stable Christmas tree stand that can accommodate the type and size of tree you have. We researched dozens of the best Christmas tree stands to help you find the right one for your needs, whether you have a real tree, an artificial tree, a small tree, or a behemoth. The stands in our guide have a track record of durability, performance, and easy setup. We also outline the size and type of tree each stand is meant for. Check out our guide to the best Christmas tree skirts once you've chosen the right stand for your tree. The best Christmas tree stands in 2022 Best Christmas tree stand overall: Krinner Tree Genie Christmas Tree Stand, available at Amazon, $82.79 The German-engineered Krinner Tree Genie Christmas Tree Stand is easy to set up in a couple of minutes and keeps trees up to 12 f...

How to Become Master of Your Data with Microsoft SQL For Only $40

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Opinions expressed by Entrepreneur contributors are their own. Data is vital in business. Every entrepreneur, no matter how big their company is, can use data to draw valuable insights about their business and customers. But not all data sources are created equal and not all are as usable as you'd like them to be. That's why it's valuable to have an understanding of tools like Microsoft SQL. StackCommerce SQL is a special programming language designed for managing data held in relational database management systems. It helps you retrieve, organize, and manage data much more effectively, making it more usable for your aims. If you're struggling with your data, it's time to delve into The 2023 Professional Microsoft SQL Database Development Bundle . This eight-course bundle is curated and taught by Packt Publishing (4.0/5-star instructor rating). Packt has published more...

How to Give Customers the Digital Experience They Crave

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Opinions expressed by Entrepreneur contributors are their own. The discrepancy between the quality of digital experiences customers report and what businesses believe they are delivering online is proving to be more significant than previously thought. Only 10% of global customers agree that brands provide a good digital experience, while 82% of marketers believe they are meeting customer experience (CX) expectations. This abysmal statistic serves as a call to action for businesses everywhere — they must prioritize and optimize their online customer experience to meet customer expectations or risk revenue losses and a damaged reputation. Anticipating what customers want out of their digital experience through rigorous analysis can have a significant impact on a brand's success. By adopting best practices, strategies and tooling, businesses across industries can close the gap between what they think they are delivering and what customers report experiencing....

You Have to Tap Into Your Customers' Subconscious to Keep Them Coming Back

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Opinions expressed by Entrepreneur contributors are their own. When your app or website was just a small seedling of an idea, you probably had big plans for how people would use it. As you built and tested it, you imagined your product becoming as integral to users' days as brushing their teeth or checking their emails. That was the hope, at least. But making your product a recurring part of users' lives is easier said than done. To understand why we must first look at the mechanics of human behavior. Per the Society for Personality and Social Psychology, about 40 % of people's daily actions aren't tied to conscious decision-making. Instead, they're automatically initiated by situational cues and other triggers. This isn't necessarily a bad thing. Rather, it's a way to compartmentalize the myriad decisions we have to make every minute, hour and day. By eating the same thing for breakfast every morning, for example, we free up our men...

3 Kinds of Ecommerce Data Insights Brick-and-Mortar Retailers Must Use to See Significant Growth

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Opinions expressed by Entrepreneur contributors are their own. Nowadays, it can sometimes feel like brick-and-mortar retailers are at a distinct disadvantage compared to their ecommerce peers. Reports of ecommerce's global growth can make it seem like brick-and-mortar retailers are gradually going extinct. This isn't the case. In fact, the National Retail Federation reports that retailers announced over 8,100 store openings in 2021 — more than double the 3,950 announced store closings. While shopper preferences clearly play a factor in the survival and success of brick-and-mortar retailers, so does a store's ability to use the same kinds of data insights used by ecommerce businesses. By focusing on the right kinds of data, brick-and-mortar retailers can gain valuable insights into their customers, effectively helping them achieve even greater growth. Related: 4 Ways Brick-and-Mortar Stores Can Outsell Online Retailers 1. Traffic patterns When it co...

How to Advertise to Customer Emotions Without Invading Privacy

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Opinions expressed by Entrepreneur contributors are their own. It's probably not difficult to grasp that our customers' purchase behaviors are deeply entangled with moods. There's a reason that we call shopping therapeutic . Purchasing things we want sends a serotonin surge to the brain that can temporarily make us feel better if we're stressed, depressed or anxious. Moreover, according to widely-cited research by Gerald Zaltman, 95% of purchase decisions are made subconsciously and driven by emotions — so it's no surprise that advertisers have been interested in understanding and evoking particular mood states for generations. Now that data about internal states of mind is becoming more available, the stakes are higher when we consider how to act on this sensitive consumer information. For example, how far should brands go to utilize emotional data to encourage purchases? Let's take a look at where we're at and how brands can take a...

How Your App Can Unleash the Power of AI (and Why It Should)

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Opinions expressed by Entrepreneur contributors are their own. Machine learning-driven apps are a leading category among funded startups, and the reasons why are clear. Machine learning (ML) offers mobile app developers new tools for personalization, predicting user behavior, improving security and delivering better targeted ads. Adopting this technology provides startups and their development teams with the means to include compelling features able to attract and retain an audience. The inclusion of machine learning makes it easier to add functionality like personalization or even predicting user behavior. Additionally, the targeting of in-app advertising becomes more effective and potentially useful to an app's audience. Finally, leveraging ML models aimed at detecting nefarious online behavior improves an app's cybersecurity footprint. So if machine learning makes sense for your next mobile app development project, what are some of the best use cases ...

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