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Image : Sattalat Phukkum ( Shutterstock ) Twitter is currently on fire. With Elon Musk as owner and CEO, the company has changed many rules and regulations users (and advertisers) had come to expect from the platform. The latest drama, however, concerns Twitter verification, and it’s throwing a wrench in the ability to tell which accounts are real and which are fake. The “blue checkmark” on Twitter was more than just a status symbol. Twitter’s verification process served as a means of identification: If you saw a blue check next to an account, say, for a politician, you knew that account was official, and not an impersonator. Accounts needed to be vetted to prove both their identity and noteworthiness before receiving a blue check, which is a good thing. Under the direction of Musk, though, anyone can buy a blue check by subscribing to Twitter Blue for $8 a month. Since the change, identifying legitimate users has been a challenge. In fact, Twitter Blue subscribers have taken adva...

Need a bright red lipstick for a last-minute holiday party? It can be at your door on demand. On Wednesday, Sephora announced yet another way you can get their menagerie of makeup and wellness products delivered to your house — delivery by Doordash. On Wednesday, DoorDash and Sephora announced customers would be able to use DoorDash to get products from 500 Sephora stores in the U.S. and Canada within an hour "on average." "Consumers can now fulfill their on-demand beauty needs and experience the magic of in-store shopping at Sephora directly on the DoorDash app with access to their favorite beauty essentials at in-store prices," the press release said . The service is the latest push to bring Sephora products to customers faster. In November 2021, the company launched its own same-day delivery service. Weeks after that announcement, competing beauty retailer Ulta announced their partnership with DoorDash in select cities. In September, the company...

Disney is tightening its belt. Steven Ferdman I Getty Images Disney CEO Bob Chapek. The media and resort company's CEO Bob Chapek wrote in an internal memo sent to Disney leaders on Friday that it will embark on cost-cutting initiatives, from slimming down business travel to reducing hiring to potentially laying off employees, CNBC first reported . "I am fully aware this will be a difficult process for many of you and your teams. We are going to have to make tough and uncomfortable decisions," he wrote. The move comes after Disney reported disappointing quarterly earnings last Tuesday. Its streaming business grew more quickly than analysts expected, but it's still losing $1.47 billion a year, though that loss has been part of Chapek's stated plan to build out streamers including Disney+. It reported $20.15 billion in quarterly revenue, below analysts' expectat...

Photo : Emre Akkoyun ( Shutterstock ) If you’re thinking of deleting your Twitter , I wouldn’t blame you (I’d only ask what took you so long). Things are wild over there right now, and stability sure isn’t on the horizon. However, before you take the nuclear option and say goodbye to Elon Musk and his ilk, consider not deleting your account: Don’t stay, mind you—just leave in a safer way. Why deleting your Twitter is dangerous When you initiation the deactivation process for your Twitter account, it takes 30 days before your account is permanently deleted, tweets and all. However, once that 30 days is up, your username is fair game. After all, you deleted your account, and, therefore, relinquished your claim over the name. It now returns to the “people,” or at least the first person to notice its availability, where it can be used in a new account for as long as that user wants it. This is the nature of the internet: Abandon a username, and someone else will snatch it up. But it ...

Opinions expressed by Entrepreneur contributors are their own. Any marketer knows that social media is fertile ground for effective brand promotion and lead generation. A well-built business page on Instagram or TikTok brings thousands and thousands of followers that can eventually turn into a couple of hundred loyal consumers and brand advocates. Many businesses use social media listening tools to build a strong brand image and enhance their social media presence. What is a social listening tool, and why do you need it? The effectiveness of any social listening tool depends on the features it holds. Before we get to the features, let's recap what a social media listening tool is specifically and who can benefit from it the most. Social media listening tools are special digital solutions used for tracking diverse brand metrics on social media in real-time. These metrics include brand mentions, followers' engagement, customer attitude to the brand or a pr...

Two women are going viral on TikTok for detailing how they were denied entrance to a club in Los Angeles earlier this month. Models Ella Halikas and Alexa Jay said they attempted to enter the Hollywood-area club The Highlight Room, which is owned by Tao Group Hospitality, but were not allowed in by a bouncer — and the videos have since sparked a mini-online movement of discussing the various prejudices in nightlife. @ellahalikas sharing our story to be the voice of so many others that experience this. we're here to make a change. @flexylexxxy ♬ original sound - ella 'We're tired of just letting this happen," Halikas said in the original TikTok video. "We [were] clearly being discriminated against. It's very evident." Jay said she was with a large group and was "definitely the biggest in the group." They were meeting up for a birthday party and were getting let in by a promoter, she said. "Right when it gets to me at the fr...

The Federal Bureau of Investigation is "extremely concerned" about the possibility of China-owned TikTok handing over U.S user data to the country's government. Alex Wong I Getty Images Christopher Wray at his confirmation hearing in 2017. Director of the bureau Christopher Wray told lawmakers as much while testifying at a House Committee on Homeland Security meeting Tuesday related to "worldwide threats to the homeland," per CNBC . TikTok is owned by Bejing-based ByteDance, and whether or not (and how) its staff in China can access data on U.S. users has been the subject of much discussion , as well as news reports that the company can track the location of certain people in the U.S., which it has denied . In China, specific laws allow government officials to access data from private companies. TikTok is currently in negotiations with Committee on Foreign Inve...

Opinions expressed by Entrepreneur contributors are their own. Keeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you must learn to switch up your branded content and experiment on new and different platforms. Why should you change up your branded content? Having a diverse content strategy is critical in today's oversaturated, competitive and ever-changing marketing environment. If your marketing strategy heavily relies on branded content, you must ensure that it is diverse in terms of how, when and where it is shared. You risk losing audience interest and engagement if you use the same content and formats across all platforms. Only by stepping outside of your comfort zone and learning to take calculated risks will your brand's content thrive. Otherwise, by not embracing content diversification and investing in new platforms, you are passing up opportunities to engage you...

The chaos at Twitter has people (and brands) Tweeting their drafts — and some are getting cheekier than others. The social team at Tampax, for example, had apparently been saving this one for a while. You're in their DMs. We're in them. We are not the same. — Tampax US (@Tampax) November 21, 2022 Riffing off the classic internet meme format of "You are in their direct messages," which means to romantically approach someonem plus "I am…" the brand made use of its unique positionality to its customers. And it looks like the funny Tweet paid off. It's gotten more than 50,000 likes. Tampax also quote-tweeted it a few hours later and tied it to the emotional, apocalyptic jokes that have emerged on Twitter, on the news that last week some 1,200 engineers resigned from the company on Thursday. refused to let twitter shut down before we shared this tweet https://t.co/XVHHOcaZIK — Tampax US (@Tampax) November 21, 2022 "Refused to let twitter s...

As the holiday season gets underway in the Big Apple, there's nothing like taking a shopping trip to the city's iconic department stores as they unveil their holiday windows. And if you're working for Barbara Corcoran, you might actually get to leave with something. The Shark Tank star took her staff on a shopping spree this week, first to Saks Fifth Avenue and then to Tiffany & Co. "Showing my team how much I appreciate them!" Corcoran captioned the Instagram post. "I'm taking my office out today, and our first stop is Saks!" Corcoran says. In the video, Corcoran says her employees can pick out any shoe they want. "Hope it's expensive!" she added. Commenters praised Santa Corcoran and wished their bosses did the same. "This is awesome!!! Showing appreciation for those you work with goes a long way. I wish more bosses did things like this," one commenter said. "Leadership at its best! Appreciation goes ...

Opinions expressed by Entrepreneur contributors are their own. I run a digital marketing agency. If we are able to track a client's revenue and connect it to the ads we run (an ecommerce client, for example), we can tell them — to the cent — how much they make in revenue for each dollar they spend on ads. If that sounds like a numbers game ... it is. But when I pitch clients, I don't lead with numbers. When I pitch a client, I don't tell them we can generate $34.12 for every $1.00 they spend on ads. Surprisingly, that's not what seals the deal. Don't get me wrong, the numbers are important, and I share numbers in every pitch I make, but they're not the most important thing. What matters more than numbers, or any other detail I could share, is whether or not I can tell a good story. Frankly, numbers bore clients. They're just a box to be checked. If I start to talk numbers too much, the client's eyes will glaze over, and I can see ...

"If you are talking to everyone, you are talking to no one." So says Terry Rice, a business development consultant and contributor at Entrepreneur. In this week's episode of 5-Minute Mentor , Terry sits down with Noah Owsiany, a college student who has an idea for a business called Social Inc., which aims to connect people to local events based on their interests. Over the course of their conversation, Terry explains: How to speak directly to your target audience Why you should not be in a rush to scale your business How to identify missing components of your plan that are stopping you from reaching your goals The benefits of taking a "problem-first" approach to ideating When it is time to go from proof of concept to launched business All in five minutes! Watch the above video to hear Terry's tips and see how they can be applied to whatever project you're working on. Go get 'em! https://www.tausiinsi...

Fishtopher the "depressed" cat went viral after a Twitter user shared screenshots of his Petfinder profile. A Baltimore couple told Insider they drove two hours and waited in the cold to adopt him. Now they're using his social media popularity to bring attention to other shelter animals. This story originally appeared on Business Insider . Courtesy of Laura Folts via Business Insider Fishtopher the cat went viral after a Twitter user shared a screenshot of his Petfinder listing. Fishtoper the cat's journey to his new home started with a tweet. On Thursday, Twitter user @MollyClarke shared a screenshot of a Petfinder listing from Homeward Bound Pet Adoption Center in Blackwood, New Jersey. The listing featured a photo of a large cat described as "very sad and depressed" and "out of sorts" at the shelter. i swear to god. if one of you doesn't go...

Opinions expressed by Entrepreneur contributors are their own. The economic climate is, unfortunately, uncertain. Many public relations and marketing firms are anxious about their futures in light of recession forecasts and claims made by experts that we are already formally in a recession. Though many economists think we already are, the National Bureau of Economic Research , the body responsible for officially declaring when a recession happens in the United States, has not yet announced whether or not we are in a recession. There is mounting evidence that suggests a shaky economic future. A recent poll conducted by Spendesk identified where companies were most likely to make cuts in response to the recession. The results are especially tough for anyone working in public relations, advertising and marketing — sectors of the digital media world that are widely expected to take a massive hit. The months and years ahead will undoubtedly be trying for many busine...

Photo : HakanGider ( Shutterstock ) It’s no secret Instagram is plagued with fake accounts, bots, and impersonators. Just take a look at any comments section on any trending post and you’ll see it’s swarmed with thirst traps and crypto “moguls. ” But there are far more elaborate fake accounts out there that have mastered the art of seeming genuine on the social network, and it can be difficult to tell whether they are real— or not, and out to scam you . Most of these offenders offer some kind of “service” that requires you to place an order or give away sensitive information, from the more innocuous (you email address or phone number so they can add you to a spam list), to the potentially damaging ( a two-factor verification code or banking information) . Some of these accounts are crafted with such precision that the conventional rules of thumb—look at their profile pics, check their frequency of posts, consider their follower to following ratio, and general   level of act...