Tausi Insider

Opinions expressed by Entrepreneur contributors are their own. Often new companies think about public relations at the moment of the launch and not much after that. However, PR is an ongoing effort that should always be kept alive. Public relations is not just about writing good press releases. It's about building and maintaining durable networks and relationships, providing value for your audience and telling your brand story in the best way possible. 1. Have a strategy beyond the launch The big launch is a big deal, and many new brands devote a lot of effort towards executing a great launch. However, not nearly enough effort is put towards sustaining the hype after the launch. A great PR agency is often more concerned with sustaining a groundswell of support and positively influencing consumer behavior through a steady stream of content and communication to the consumer and the media. This is why working with good PR agencies is essential to develop a soli...

Opinions expressed by Entrepreneur contributors are their own. The economic climate is, unfortunately, uncertain. Many public relations and marketing firms are anxious about their futures in light of recession forecasts and claims made by experts that we are already formally in a recession. Though many economists think we already are, the National Bureau of Economic Research , the body responsible for officially declaring when a recession happens in the United States, has not yet announced whether or not we are in a recession. There is mounting evidence that suggests a shaky economic future. A recent poll conducted by Spendesk identified where companies were most likely to make cuts in response to the recession. The results are especially tough for anyone working in public relations, advertising and marketing — sectors of the digital media world that are widely expected to take a massive hit. The months and years ahead will undoubtedly be trying for many busine...

Opinions expressed by Entrepreneur contributors are their own. If you're building a brand and trying to get recognized as a thought leader in your industry, chances are, you know what it's like to feel as though you're talking to a brick wall. There's no denying that every brand, new or established, is looking to boost its exposure and reach a wider audience. While organic and paid media have their time and place, there's definitely something about leveraging trusted media platforms through Public Relations (PR) that changes the game. Whether through published articles on traditional media outlets, or interviews on independent media such as podcasts, PR has built a reputation as a useful tool for brands to establish credibility and increase visibility. But I've been around the industry long enough to know that it also tends to get a bad rep So, to ensure you're not misled, keep reading to discover a few misconceptions about PR that co...