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Opinions expressed by Entrepreneur contributors are their own. Curiosity is a muscle — and that muscle needs to be exercised if you want to be more innovative or deliver on creative work. But as with anything that must be developed or worked on, most of us look for shortcuts. From workouts to productivity tools to grocery shopping … we're all attracted to time-saving hacks that offer fast results and immediate solutions. This can happen in creative work when we look for shortcuts or try fast-tracking the process by pulling inspiration from design galleries or others' websites. To be clear, there's nothing wrong with your team members trying to optimize their time by turning elsewhere for inspiration. Your team should be doing that. Often. But if that's all they're doing — if they're relying solely on inspiration from others' work — then they're stunting their curiosity's growth. Without a well-developed sense of curiosity, t...

Opinions expressed by Entrepreneur contributors are their own. Depending on the headlines you believe, we're either headed for a long, ugly recession , or parts of the world are already in one . Either way, it's not pretty — and consumers and advertisers are bracing for impact. Even in July, when the markets were momentarily showing signs of recovery, and gas prices were dropping, 54% of U.S. adults said they plan to pull back on their spending for the remainder of 2022. While that means budget cuts and even layoffs are a reality, it doesn't have to mean that your advertising dollars stop working for you. Lessons from the past give us a good idea of what consumers are thinking and what that means for how to advertise in the months ahead. Related: 6 Recession-Proof Business Marketing Strategies Consumer behavior during economic downturns and recessions A recent study from Stanford quantified how different consumers experience economic downturns and ...

Opinions expressed by Entrepreneur contributors are their own. Depending on the headlines you believe, we're either headed for a long, ugly recession , or parts of the world are already in one . Either way, it's not pretty — and consumers and advertisers are bracing for impact. Even in July, when the markets were momentarily showing signs of recovery, and gas prices were dropping, 54% of U.S. adults said they plan to pull back on their spending for the remainder of 2022. While that means budget cuts and even layoffs are a reality, it doesn't have to mean that your advertising dollars stop working for you. Lessons from the past give us a good idea of what consumers are thinking and what that means for how to advertise in the months ahead. Related: 6 Recession-Proof Business Marketing Strategies Consumer behavior during economic downturns and recessions A recent study from Stanford quantified how different consumers experience economic downturns and ...

Opinions expressed by Entrepreneur contributors are their own. I had no intention of creating my own software company. I was kind of forced into it. You see, a few years ago, I was a full-time YouTuber. All was well until my channel got demonetized. This means that I was making $0 from the ads being placed on my videos. There was a point where I was getting 2-3 million views a month on my channel and didn't receive a penny. As a way to bounce back from this low, I decided to put my life savings ($5,000) into starting a creator economy software startup at 19 years old. I dropped out of college to work on my SaaS startup full-time, and I have learned valuable lessons along the way. Here are five of the most important lessons I have learned so far: Related: How to Start and Grow a Business: A Digital Guide for Young Entrepreneurs 1. Done is better than perfect I had no experience in coding — let alone creating and growing a startup. Despite these challenges, I ...

Tim Hortons' new ads will feature players such as para hockey athletes James Dunn and Tyler McGregor, and Olympic gold medallists Sarah Nurse and Marie-Philip Poulin. Handout In recent months, as Hockey Canada faced widespread criticism for its handling of sexual-assault allegations against several players, the sponsors that channel millions of dollars into the organization had to decide whether to walk away for good. Some, such as Canadian Tire and Sobeys, did just that. Many others, including Bauer, Bank of Nova Scotia, Tim Hortons, Telus and Esso announced that they would pull support for the men’s programs for the 2022-23 season, but remain sponsors of the organization. For those brands, advertising their association with the sport is fraught. And their marketing has been taking on a new tone. On Monday, Tim Hortons will launch a campaign, “let’s up our game,” which highlights a push for more diversity in the sport. “Should all support for hockey, period, be pulled? That was ...

Opinions expressed by Entrepreneur contributors are their own. The current uncertain economy, coupled with rising inflation, is driving consumers to seek money-saving tactics, including cashback rewards, discounts, and online coupons. Economic pressures are driving the broad adoption of shopping rewards programs, which are "crossing the chasm" from coupon clippers and early adopters to mainstream consumers seeking to cut costs any way they can. In a survey commissioned by Wildfire and conducted by the research firm Big Village, we examined mainstream consumers' attitudes and expectations toward rewards and other shopping incentives. The findings revealed that 90% of respondents are more interested than ever in getting discounts, using coupons and earning cashback rewards when shopping online, precisely due to rising prices. Related: 3 Secret Reasons Why Your Brand Needs a Rewards Program Rewards and discounts affect online purchase behavior Regard...

Opinions expressed by Entrepreneur contributors are their own. Any marketer knows that social media is fertile ground for effective brand promotion and lead generation. A well-built business page on Instagram or TikTok brings thousands and thousands of followers that can eventually turn into a couple of hundred loyal consumers and brand advocates. Many businesses use social media listening tools to build a strong brand image and enhance their social media presence. What is a social listening tool, and why do you need it? The effectiveness of any social listening tool depends on the features it holds. Before we get to the features, let's recap what a social media listening tool is specifically and who can benefit from it the most. Social media listening tools are special digital solutions used for tracking diverse brand metrics on social media in real-time. These metrics include brand mentions, followers' engagement, customer attitude to the brand or a pr...

Opinions expressed by Entrepreneur contributors are their own. With initiatives to prioritize consumer privacy by companies like Apple , app trackers and third-party cookies are disappearing, which is impacting the efficiency of traditional methods for performance advertising. How does paying 25% more to reach the same audience this coming year sound? While nobody wants to spend more to get less or the same, that is going to be the reality for 44% of marketers , according to GetApp. Perhaps this increased cost is a fact that you have accepted already. Maybe you're not ready to make drastic changes to your advertising approach, or your company has decided to reduce its advertising budget. But what if you have to spend 50% or more for the same audience the following year? At what point will the pain become too much that you are forced to make a complete baseline paradigm shift? What's really at risk here? Related: Data in 4 Flavors, and the Demise of the C...

Entrepreneur Elevator Pitch is the show where contestants get into an elevator and have just 60 seconds to pitch their business to a video camera. Our board of investors is watching, and if they like what they hear they open the doors and the entrepreneur steps into the boardroom to try to seal the deal. If they don't like what they hear, the entrepreneur gets sent back down. staff In this ongoing article series, we're celebrating the entrepreneurs who walked into the boardroom and came out with a win and sharing their tips for pitching success. Who are you and what is your business? I'm Alicia Tulsee, founder of Moxie Scrubs , the first direct-to-consumer lifestyle brand for nurses. I went on the show seeking $500,000 and walked out with a $250,000 investment from Kim Perrell. How did you prepare for the show? I sought the help of our existing investors to come up with a one-minute pi...

Photo : JLauer ( Shutterstock ) We’ve all taken those brief surveys where you get a $10 gift card for a movie theater or a BOGO coupon for Chipotle. But what about a free $325 Yeti cooler for taking a Dick’s Sporting Goods survey? Sounds like a steal, right? That was the latest strategy implemented by a new email scam that hooked people in and stole their information . 02:15 How to Steam an Egg Wednesday 11:19AM 02:50 Chopping Basics Wednesday 11:09AM What made this specific email scam special was the fact that it was able to reach many people by getting around Gmail’s spam filter, which exposed more people to this type of scam than usual. Luckily, whether it’s a Yeti cooler or AirPods headphones that’s being showcased, there are some simple ways to not fall prey to these type of scams. How did the Yeti cooler sc am work? The email used an advanced coding technique to fool Gmail’s spam filter into thinking it was a legit email with important information. Then it asked peop...

Opinions expressed by Entrepreneur contributors are their own. Companies can solve different tasks through media publications: increasing recognition, attracting new users, finding partners or investors, strengthening their founder's personal brand and so on. But writing a story is only half the job: You should pitch news or columns to journalists so that they want to publish them. According to one study , journalists respond to 3.3% of pitches they receive. So, how can an entrepreneur make an editorial board interested? Here are a few tips: Put yourself in their shoes Treat journalists like regular people. I encountered situations where companies or agencies expected editors to respond to emails on the same day or asked correspondents for editorial plans. Some even ended their pitches by saying, "If you don't answer me within 24 hours, I'll send the topic to another media outlet." Establishing benevolent relations with editorial staff wit...

Opinions expressed by Entrepreneur contributors are their own. Companies can solve different tasks through media publications: increasing recognition, attracting new users, finding partners or investors, strengthening their founder's personal brand and so on. But writing a story is only half the job: You should pitch news or columns to journalists so that they want to publish them. According to one study , journalists respond to 3.3% of pitches they receive. So, how can an entrepreneur make an editorial board interested? Here are a few tips: Put yourself in their shoes Treat journalists like regular people. I encountered situations where companies or agencies expected editors to respond to emails on the same day or asked correspondents for editorial plans. Some even ended their pitches by saying, "If you don't answer me within 24 hours, I'll send the topic to another media outlet." Establishing benevolent relations with editorial staff wit...