7 Best Christmas Tree Stands in 2022

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Believe it or not, a Christmas tree won't stay upright on its own. Instead, you need a stable Christmas tree stand that can accommodate the type and size of tree you have. We researched dozens of the best Christmas tree stands to help you find the right one for your needs, whether you have a real tree, an artificial tree, a small tree, or a behemoth. The stands in our guide have a track record of durability, performance, and easy setup. We also outline the size and type of tree each stand is meant for. Check out our guide to the best Christmas tree skirts once you've chosen the right stand for your tree. The best Christmas tree stands in 2022 Best Christmas tree stand overall: Krinner Tree Genie Christmas Tree Stand, available at Amazon, $82.79 The German-engineered Krinner Tree Genie Christmas Tree Stand is easy to set up in a couple of minutes and keeps trees up to 12 f...
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Build-a-Bear Attracts Adult Consumers Thanks to TikTok Influencers

Opinions expressed by Entrepreneur contributors are their own.

Build-A-Bear Workshop CEO Sharon Price John has a surprising statistic for anyone who ever spent time with a child in one of the chain's stores just hoping to return to the world of grown-ups as soon as possible: "40% of our shoppers are adults."

Ben Hider | Getty Images

CNN reports that Build-A-Bear has seen a notable rebound in demand as pandemic restrictions have waned around the world and that renewed demand consists of numerous shoppers from early teens on up.

According to CNN, there are 400 Build-A-Bears worldwide, where for prices between $14 and $30 customers can stuff a plush of their selection and then accessorize it with clothing and even recorded messages. For the 3rd quarter of 2022 the company reported a 9.9% increase over sales from last year, reportedly the seventh straight quarter of increased sales.

The influx of older shoppers includes customers seeking gifts and collectors. Build-A-Bear has enhanced its product offerings by licensing popular characters from movies and games.

Small Cap Consumer Research CEO Eric Beder tells the cable newser that "there is a definite strong demand for collectors with key licensed items such as Pokémon, Star Wars, older movie characters from The Nightmare before Christmas and video game-driven items such as Mario and Luigi."

Beder also says TikTok influencers have been having Build-A-Bear "stuffing parties" and those products sell fast. Price John added that teens have many reasons to return to the store, including "creating ... viral moments with our products on TikTok."

The best thing about older consumers, according to Beder? "The older customer spends more, is not discount driven and makes multiple purchases…a really nice demographic."

https://www.tausiinsider.com/build-a-bear-attracts-adult-consumers-thanks-to-tiktok-influencers/?feed_id=329942&_unique_id=6446a15076855

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